The challenge
Homeowners are overwhelmed with the possibilities to create a better fitting mortgage. Due the abundance of informatie you can get easily lost and discouraged to look into the possibilities. In order to create a communication set I started researching on symbolism and story telling through animation.
The solution
We created a serie of POS material to promote the campaign. From posters to social media and narrowcasting. To the left you can see the main poster design for the campaign. The visual has been iterated into other other communication
