Refer-a-friend
The context
Woolsocks wants to increase the app download by motivating the current users with inviting their friends.
The problem
The current referral program isn’t performing.
The objective
Research and design a new flow where the inviter has an easy to invite flow and the invitee an easy on-boarding experience with Woolsocks. Stakeholder focus is on increasing conversion rates.
Research
Start with a week of research
5+ user interviews
Mapped out competitors
How is the user experiencing the current flow
What did they really want and need?
Understanding the user wants, needs and expectations
User interviews results
The reward weren’t satisfying enough to go through the entire hassle
The inviter had to check-up on his invitees time to time if they already joined the app
The invitee was overwhelmed with what needed to be done.
The user wants an easy to use interface.
Instructions how the referral program works and clear information exposure for the inviter and invitee
A reward for the inviter and invitee in the cashback sock.
Key takeaways all insight and data
Wireframes
Quick acces status update
Singular CTA to bring ease to the user
Clear communication what the expectations are
Specific feature/flow highlights
The invitee should be able to easily follow the status of invite process
Launch a new way to verify without connection your bank account
Pre-explore the gift card before starting the flow
The designs
