Coach-ing
Coach-ing is a foundation which helps the ‘lost’ young adolescents in Schilderswijk, Den Haag getting back on track. The assignment was to find a way to help them or create awareness in how the double standard in this society still lingers with foreign ethnicities. But I felt that we needed to go deeper than that.
Through my research with the community I felt a heavy presence of disgust and hate against the government. But also a heavy burden of disappointment and failure in them selfs. Through this campaign I want to pick out a certain (alpha) well respected group of people and aid them in becoming more than they’re right now. By sharing their succes stories in off- and online media I want to spark motivation in other to join Coach-ing and start working on their own succes.
